It is essential that the marketing managers delve the rural and urban markets separately. The strategy for Rural Marketing in Rajasthan may not work well in Mumbai. Why is rural marketing so critical? Here are some reasons. Rural India is no more a bunch of illiterate, underprivileged people. It is a mature, aware and literate …
15 Reasons Why You Shouldn’t Ignore Rural Marketing Read More »
The rural market plays a significant role today, in the economy of India. It has acquired significance in the past few decades, and marketing managers cant take it for granted. There has to be a separate marketing strategy for the rural areas which corresponds to the thinking patterns, buying preferences and likes and dislikes of …
Why Experts Say The Rural Marketing Industry Had Gone Way Too Far? Read More »
What is the future Indian marketing strategy in your opinion? Would the marketing brains be busy in deciding the game plan to attract the already saturated urban market? Or they would pay more attention towards the more promising and fertile rural market? Well, the majority of the companies are targeting their resources towards the villages …
