Rural market is growing at great speed, and the more you delay in tapping it, the more opportunity is lost. Experts say that with the increase in the economy, the purchasing power of the middle and lower-middle class has improved.A big percentage of this potential crowd belongs to the rural areas. Consumption rate there is …
Rural Marketing It’s Not as Difficult as You Think Read More »
When you are a marketing manager who has got the responsibility of establishing a product or service in the rural market, the modus operandi is very different. To do rural promotion effectively, you need to keep a few key elements under consideration. Things you should never forget while doing rural promotion When you are the …
Here’s What People Are Saying About Rural Promotion Read More »
When digitalisation has become a need of hour, how rural India could remain untouched. Needless to mention the scope and reachability is still on the initial stage. However with constant government intervention and other initiative from various businesses, it will soon reach a progressive stage. Government has been encouraging banking to equip the rural population …
Is Rural India Finally Embracing The Digital Life? Read More »
What does Rural Marketing mean? It is nothing but applying the fundamental marketing concepts to cater the needs and aspirations of people living in the small towns and villages. In a country like India, it was a neglected niche until a few decades ago. Marketing agencies and marketing managers were concentrating on the big cities …
The behavior patterns and liking of the rural consumers have changed drastically in the past two decades. They are quit choosy and skeptical now. Also, the paying capacity increased manifold. Hence, they do not compromise on quality in any case. Looking at the change, marketing managers have been forced to brainstorm about the means and …
Understanding the rural consumer is also important for rural marketing Read More »
