Well, I am not a proficient blog writer (in fact, this is my first attempt to jot down my feelings on a piece of paper).Pune is surely one of the best places in India where you can feel and experience the beauty and charm of rains. The geographic location and the lush greenery of this …
Other than being the central point between the two major market s of North Goa I.E between Panjim and Mapusa. The Town of porvorim was more popular as a suburb which was majorly a residential area which was known to be quiet, adjoining the famous NH 17. The Identity of this porvorim has changed from …
We have preconceived notions when we talk about the telecommunication revolution in our country, dont we? While talking about the phenomenal growth in the past two decades, we conveniently forget (rather ignore) the huge chunk of the rural market. We still consider it a world of some other planet where people still use the …
The telecommunication revolution reaches up to the grass root levels Read More »
A village today in our country is certainly not what it used to be three decades ago. If we read about the living conditions of a typical Indian village in the decade of seventies or even eighties, then it looks as if we are talking about Stone Age. Today, we see a paradigm shift in …
Urban VS Rural customers From a marketing perspective Read More »
You joined a company as marketing manager and the first assignment you got to create an advertising campaign for product specific to the rural market. You prepare well, the pitch is superb, and there is no problem in the product. However, strangely nothing works, and it comes out to be a total fiasco. What could …
Behavior of the rural audience and how to sell effectively Read More »
