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outdoor advertising ideas

Rural Marketing strategy undergoes a change; conventional methods yield great results

By, Rajender Chhabra Rural market is expanding consistently from the past one decade or more. So rural marketing consulting agencies are growing day by day. Out of the total consumers in India, rural consumers have Lion’s Share of 65% approximately. Reports say that the revenue contribution from this segment has recorded 625 Billion Dollars which …

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Outdoor advertising in Indian village

When you want to achieve a grand success in the market, it is not possible to ignore the rural market. It occupies a big chunk of the pie, and there has been a tremendous increase in the market potential due to excellent economic growth in India. Marketing gurus say that rural marketing is a different …

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Indian Rural Market Issues, Opportunities, and Challenges

Indian rural market opens new dimensions of success for entrepreneurs. However, they have to be aware of the issues, opportunities, and challenge in the journey. Issues The Indian rural market has totally different dynamics. Market ng managers should keep the issues in mind while deriving marketing strategies: The rural market doesn’t show consistent demand throughout …

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