vritti

advertising in rural areas

Vritti I Media and ARL Infratech build the brand image by public service in Diggi Kalyanji Mela

By, Rajender Chhabra If you think about the beliefs and traditions in the rural areas, then a great emphasis is given to the Yatras. However, there is another important aspect, the religious programs organized by the ‘Guru’ or ‘Kul Guru’. In spite of the tough (and busy) life of the rural people, they give great …

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Rural consumers contribute in service and industrial sector more than agriculture, increase in the GDP

By, Rajender Chhabra If you weigh the development on the parameter of infrastructure, then we can say that the rural India has developed tremendously in the recent times. Experts say that the digitalization has triggered a plethora of opportunities in all sectors. If you look at the survey done on 2016 to know assess the …

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Rural Marketing strategy undergoes a change; conventional methods yield great results

By, Rajender Chhabra Rural market is expanding consistently from the past one decade or more. So rural marketing consulting agencies are growing day by day. Out of the total consumers in India, rural consumers have Lion’s Share of 65% approximately. Reports say that the revenue contribution from this segment has recorded 625 Billion Dollars which …

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Trust, Faith, Trade Fairs, Religious Mela’s Turn Into Marketing Events

By, Roopnarayan Sawariya When you think about India, it is the country where people are always driven by faith in their personal, professional as well as social life. They believe in god, they believe in good deeds, and they believe in good thoughts. At times, thre are situations when the evil sense tries to overrule, …

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