Audiowala bus stand is India’s Largest Audio Network at a Transit place with Captive audience from small towns and Rural Mass medium that reaches media dark areas. It’s a Computerized Passenger announcement cum Information system (PAS/PIS) which announces the Bus arrival and departure at the State transport Bus stands (This is similar to Railway announcements which your hear while waiting at railway station/ platforms)
Small Town and Rural are important focus for Brands and Bus Stations are the most important congregation places when it comes to small town and rural, Hence promotion and publicity at Audiowala Bus Stand needs to be a part of Media Plan.
We are present in 300+ locations across 7 states (Maharashtra, Punjab, Karnataka, Rajasthan, Goa, Himachal Pradesh, and Haryana).
Total reach of this medium is 350 Million people per month.
The client Ad’s or jingle run in between the Bus arrival and departure announcement’s .The Ad’s given by the client are scheduled and released from central server (Datacentre) and the advertisements get played as per the schedule.
It is the only medium where you cannot switch channels with remote control and you need to compulsorily listen to the content and also the core content is the Bus arrival and departure announcements which the passenger will never miss and thereby making the Advertisement through this system the best way of promoting your product/service or creating a top of the mind recall for the brand
Ideal Jingle duration should be 20seconds, as continuous hearing capacity of a person cannot stretch beyond the same.
The ideal repetition for Jingle should be 20-32 repetitions per day (2 repetitions per hour)ie Jingle getting played every 30 mins.
We accept jingles from clients (to be prepared as per the guidelines of Vritti) or we have our in house creative team to deliver cost effective content in local language and local dialect which is very important when it comes to reaching Rural TG.
Yes. We can customize the jingle according to the location.
Yes. We can schedule multiple jingles at same location
Advertisement content is received from the customer and delivered to the network locations through technology developed in-house by Vritti. The technology is completely secure and time tested.
Yes the content could be changed dynamically depending on the TG and Location.
Bus stand is one place in a town where there is crowd throughout the day. Only afternoon is the lean time where the crowd count is bit less.
We have kept an eye on the market’s requirement to deliver the best service. And rural TG’s Congregation point could not be better than ST Bus station as you can tap each and every age group TG.
This is called the Audio-Led activations inside Bus stations. Along with Audio campaign we can carry out engagement activity by putting canopy inside select Bus stations. In some bus stations we have tie-up with canteen, General stores, newspaper stall and other shops. This make it truly 360 campaign where we can do communicate, engage and experience for the brand