Brand activation or BTL activation is something that companies put a significant effort into. However, at times, they do not get that benefit as they expect.
What could be the reason behind it? Well, every marketing manager wants to run successful BTL activation, but everyone doesnt know how to do it proficiently?
It is the reason experts recommend that one should hire one of the top Brand Activation agencies in Mumbai.
It achieves remarkable results by following these seven wonderful ways. If you want to reap the same benefits by running brand activation in-house? Then read the blog further to get a grip on it.
Make sure you add value from the buyers perspective
Buyers are always interested in something that enhances their life in some way. Either it should add comfort, or it should add style, or it should elevate their status.
The brand activation should make a place in minds
Experts say that the more your brand stays in the memory, the higher the impact is. The focus must be on creating an image in the back of the mind.
The brand shouldnt trigger memories of an event, but an event should trigger the reference to the brand.
You are targeting a human being; dont forget it
The aim of the brand activation campaign is to lure humans. Hence, it is essential to associate it with human thinking process, emotions and memories.
Brand activation that touches any of the senses gets immediate attention. Btl advertising agencies in India always keep in mind.
Wear your customers shoes
It has two aspects; first is convey the message in the language buyers understand and convey in such a manner that appeals them.
In any case, it shouldnt hurt the feelings of your buyers.
Do not underestimate the power of partnership
When you do brand promotion jointly with another brand, you achieve something bigger. The word of caution is that both brands should be complementary to each other. It is a Win-Win situation where both parties get benefited.
Do not even think about faking authenticity
Honesty is the best policy when you want to achieve big benefits from brand activation. Do not tell or promise anything that doesnt hold true.
Find the big idea
Every brand activation program should begin with a big idea, and the whole theme should be around it. If you hire one of the btl activation agencies in Mumbai, then the discussion will start with the big idea.