Kumbh is the sacred confluence of the Ganga, the Yamuna and the mystical Saraswati, at this sacred confluence huge multitudes move like waves in the ocean filled with sense of devotion.
The Kumbh Mela comprises of many rituals including bathing ritual, which by far is the most significant ritual performed at Kumbh.
Millions of pilgrims take part in the Kumbh bathing ritual at the Triveni Sangam. Performing this sacred ceremony is in accordance with the belief that by submerging oneself in the holy waters, one is purged of all their sins, release themselves and their ancestors from the cycle of rebirth and ultimate attainment of Moksha.
The snan dates are very important in terms of pilgrim safety because hundred of people are injured or drown during the snan. The safety of pilgrims is of paramount interest for the govt authorities.
In order to help the authorities to combat the issue, Emami has come up with the concept of Life Jackets during the snan for the pilgrims. The pilgrims are given a life jackets that help them stay afloat during their dip in the holy river. These life jackets are bright coloured which also helps in providing vision of the pilgrim wearing them during the snan.
Emami plans to save hundreds people during the snan with a noble idea of life saving jackets.