Rural Marketing The Road towards future
What is the future Indian marketing strategy in your opinion? Would the marketing brains be busy in deciding the game plan to attract the already saturated urban market? Or they would pay more attention towards the more promising and fertile rural market?
Well, the majority of the companies are targeting their resources towards the villages and small towns spread at the length and breadth of India by conceptualizing and implementing innovative campaigns for the rural markets. Hiring a profound rural marketing agency in india such as Vritti Imedia brings amazing results.
Rural marketing is the success mantra
Statistics says that not only small and medium-sized companies but FMCG giants like Unilever and ITC are also establishing separate marketing and sales workforce to cater this market. When creativity and innovation get added to marketing strategies, it brings phenomenal results.
Companies like Vritti Imedia put extensive efforts in identifying the ways of attracting rural consumers. It blended technology seamlessly to the marketing concepts so that implementation becomes effective. The unique and innovative ideas such as Audio Wala Bus Stand established new benchmarks of Rural Marketing in Rajasthan, Punjab, Goa, Karnataka and several other states. It is a cost-effective initiative with exceptional results.
Blending cultural events with rural marketing concept
Experts say that marketing campaigns targeted to urban consumers will be an increasingly costly affair. As the rural market shows a promising future, it is the need of the day to conceive out-of-the-box ideas to lure rural consumers.
Vritti Imedia used the religious and cultural events and did exceptionally well in the field of Rural marketing in Maharashtra. Events like Kumbh Mela and Pandharpur Wari were effectively used for targeting consumers. Statistics shows that the events recorded a remarkable surge in the number of Rural BTL Activation.
Rural market is certainly the road towards future. Every entrepreneur should be prepared for it!