Good Knight Fast Card carries good reputation due to its incredible speed of repelling troublesome mosquitoes, responsible for Malaria and Dengue. Where other mosquito repellent products take some time, Good Knight Fast Card is pretty fast. The catchy and engaging punch line Fattack Se Furr (vanishes instantly) underlines the speed of the result.
GoodKnight Fast Card uses the opportunity for creating a mass brand awareness program by offering an immediate resolution of the problems faced by pilgrims during the Pandharpur Wari. The objective is to resolve the issues with an incredible speed so that it justifies the tagline of the product, i.e. Fattack Se Furr.

the majority of people, come from the rural areas where mosquito outbreak is a major issue during themonsoon season. Therefore, it makes more sense to create the brand awareness in the PandharpurWari.
What is the entire brand awareness program?
Since the pilgrimage continues for 21 odd days, the brand awareness program gets sufficient visibility. Aspecialized First Aid van is designed for maximum visibility during the event. The van is equipped withinstant relief and treatment of most commonly occurred ailments during the pilgrimage. The van runsalong with the Wari proceedings, and sufficient noise is created to make it as popular as possible.
Since the van offers quick relief to people, people dont look at it from the brand promotion perspectiveonly. Pilgrims establish an emotional connection between the people who attend their problems.
Why is GoodKnight Fast Card appropriate product?
Since Fast Card is established in the market as one of the fastest mosquito repellents, pilgrims can relateit very well because the First aid treatment offered to them provides immediate relief. The van alsoeducates people about the dangers of mosquito bites and the easy methods of getting rid of mosquitooutbreak.
Pandhapur Wari is an event that is equally popular across the geographical and social boundaries inMaharashtra. It is the event of everyone and not restricted to a particular class, caste or cluster of thesociety. It is one of its kind programs organized during one of the mega events in the state. Using thepilgrimage to establish a brand is a smart move indeed.

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