Treading a New Growth-Path
IT and media solution provider Vritti Solutions Limited empowers brands and advertisers to connect with audiences at a grass-root level, through its unique media subset – Vritti i-Media, that is known for its innovative outdoor marketing solutions. A two-time winner of ‘The Best Zonal Media Owner – West India’ at the ‘Outdoor Advertising Award,’ Vritti i-Media has handled some noteworthy and prestigious projects involving effective mass and regional marketing for significant brand entities from almost every segment, especially retail, in the grass roots of India. Its esteemed clientele includes some of India’s largest and most successful brands, namely, Tata Agro Products, HUL’s Wheel and Lux, Big Bazaar, Airtel, Maruti Suzuki, State Bank of India, Star Plus, Star Pravah, J K Cement and Make My Trip, in addition to government entities like Maharashtra Energy Development Agency, National Rural Health Mission (NRHM), among others.
Some of the major differentiators of the services offered by Vritti i-Media are rooted in the company’s credo that the best time to communicate with consumers is not when they are preoccupied, but rather when they are idle. Thus, to capitalize on this opportunity, Vritti i-Media has infused the benefits of transit advertising to their outdoor or Out of Home marketing strategies since 2007, and revolutionised the space. Today, Vritti i-Media is a premier and well-established name in the area of transit media in Maharashtra, whose USP is its online computerised bus announcement systems or Public Information System for state road transport corporations, highway and expressway malls and other stopovers. By leveraging audio and audio-visual commercial advertisements through the PIS and airing commercials at specific intervals, Vritti i-Media is able to beguile the interest of its captive audience. Its endeavors enable advertisers to connect with their target masses in a cost- and time-effective manner.
Recently, Vritti i-Media has embarked on an ambitious mission to bring its expertise to new markets, while expanding its advertising client-base. In this vein, the company is making its presence felt in the states of Punjab and Karnataka. This move resonates with Vritti i-Media’s long-term plan of rapidly expanding across India by strengthening its presence in 101 locations in West India, 43 in South and 12 inNorth India. Through tie ups with North Eastern Karnataka Road Transport Corporation (NEKRTC) and Pepsu Road Transport Corporation, just as with Maharashtra State Road Transport Corporation (MSRTC), Vritti i-Media seeks to penetrateIndia’s media-dark regions of these states. But it does not end there. With a wide array of Out Of Home services such as hoardings; flex Banners/posters; wall banners; kitchen and cafeteria; table tops and chair branding; flags, standees, danglers and sign boards as well as BTL activities such as canopies, kiosks, gate gantries and arches, Vritti i-Media caters to advertisers, big or small, and global, national or local.
To build and offer solid communication channels to advertisers in the varied operating markets, Vritti i-Media first builds a rapport with rural markets in their respective language and by considering their ethnic culture. Through participation in events and festivals like Gauri-Ganpati, Pandharpur Yatra and Tuljapur Yatra, for instance, of Vritti i-Media enables large pan-India and MNC companies to communicate with potential consumers hailing from media-dark regions of Maharashtra. By offering such differentiated services, Vritti i-Media is gaining recognition rapidly as the only transit media platform in the three states that is capable of communicating with a spectrum of commuters and addressing them by class, segment or sector, right from A+ to D. The expansion is poised to enable Vritti i-Media to gain the reputation and impact of a national player.