Campaign: Loan against Gold
Client: ICICI Bank
The ICICI Bank-“Loan against Gold” campaign used the Vritti i-Media’s audio network at around 15 locations targeted at masses across Maharashtra in small towns and rural areas. The campaign aimed at attracting individuals looking for cash liquidity during the Diwali and forthcoming wedding season. This was an interesting two month campaign & first of its kind from any Large Private bank .The key offering by  ICICI bank was that any individual( irrespective of ones account holding in ICICI bank) looking for loan not only can get the loan instantly but can also trust ICICI Bank in mortgaging their precious Gold.

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