Sakaram loni

Jatra In Maharashtra

Jatra is a centuries oldcultural festival of Maharashtra mostly participated by farmers.It’s an annual scared processionof the local deity
It is organizedoncertain auspiciousdates ( Tithi)

Why Jatras
  • Jatra is a local popular culture
  • It’s found out as an alternate Rural Medium 89% of India’s total population
  • 69% percent of Indian population lives in rural
  • 40% of rural population is not reachable through mass media
  • Attempts through any media vehicle has been inconsistent, ineffective and expensive to reach
  • To build up a sustainable, reliable model for Media dark areas in  Maharashtra.
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