The industry like Pharmaceuticals captivates attention of large audience through brand activation campaign.
Activations create awareness among consumers. Trusted brands like Dabur carried out promotions for Active Antacid and Pudin Hara through audio jingles, wet sampling and kiosk.
The outdoor campaign was executed at location with highest footfalls keeping in mind the brands objective.
Over the past few years Pharmaceutical industry is growing at a tremendous pace and digital marketing can prove to be beneficial for an extra push in the sales.
Pharmaceuticals companies are taking a note of the available opportunity in adopting unconventional method of marketing.