Online Paid Promotions (PPC)

Pay Per Click Services (PPC)

PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.

Search Advertising

One of the methods to get more traffic to your website is through Search Ads on popular search engines like Google, Bing, Amazon et al.

Display Advertising

The visual appeal and targeting ability of online display advertising make it a popular form of digital marketing. Display ads are paid ads that appear in front of users while they’re surfing the web. There are various benefits of display advertising.

Remarketing & Retargeting

Remarketing & retargeting services are a form of digital advertising that visually remind users about your brand with a display image. These ads target users that have already interacted with your brand by visiting your website or clicked a link on a digital ad you have running. With Google remarketing services, you are simply letting the user know that you’re still around and your brand is relevant to them because they showed interest.

Product Listing Ads

Product Listing Ads are cost per click (CPC) ads which online merchants purchase through AdWords. These ads appear on Google Search pages to the left, and top of results. Product Listing Ads are most distinguishable in that they: 1) Feature a product image, and 2) Are tailored towards products and product categories In the snip below, the ads for baseball bats which have images are Product Listing Ads.
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