According to the research done by Indian Market Research Bureau(IMRB) around 25,000 melas are held in rural India every year and can last from anywhere between one day to 45 days “Among the most famous melas is the mighty Kumbh Mela at Allahabad (Triveni Sangam), Pushkar mela in Rajasthan, Kullu Dusshera mela in Himachala Pradesh, Sonepur mela in Bihar, Makar Vilakku in Kerala and Pandharpur Yatra in Maharashtra. Drawing close to 7.6 lakh visitors,with daily spends of Rs.5000 to Rs.50,000 a day these melas present the perfect battleground for brands to fight for consumer recall and sales.
Every brand manager thinks that melas are a part of the company’s marketing budget. Why can’t melas become an integral part of a brand’s sales strategy.
Does your company have an MMS (Mela Marketing Strategy) -: Rahul Saigal -COO, Geometry Global Encompass Network
What we can do in Melas?
- We have a team at every small village / Taluka / Tehsil and we are confident enough to execute each of your plan as per the expectation and commitment .
- We can do branding / viability / Engagement / interact ion programs/ Promot ional sales
- Or any other customize plans for the brand.
- We can create a low cost promotional package for your Plan.