Food & Beverage

Food and Beverage industry has biggest consumption categories and is driven by consumers demands.

India is expected to become the largest consumer market in the near future.Urban cities have a mix set of consumers but the largest set of consumers are located at the rural areas.

Keeping this in mind several companies have product that suit consumer of every financial group/ different walks of life.

Brands like Hajmola and Tata Tea are grabbing this opportunity by promoting products in colleges and busy bus canteen at the rural small-town areas through localized engagement activation for higher brand recall and consumption.

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