Consumers buying-decision patterns are different these days, likewise the strategies aimed to capture their buying needs has also evolved.

One of the effective ways to create brand awareness, recall and penetration is by running audio campaign along with activations.

Brand like Ghadi along with Vritti executed activations by distributing sample detergent and set-up the washing zone with the aim to create awareness of the pollution at the sacred Chandrabhaga River.

Jingles were also created in regional languages that aired at the bus depots through the Audio Wala Bus Stand.

With many competitors, brands can be prominent with effective outdoor and digital marketing strategy.

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