Digital marketing is intensifying in the urban areas but organising an outdoor brand promotion at area where digital isn’t accessible will prove to be beneficial to gain new target group.

Outdoor activation’s related social development cause with an emotional connect tends to have high impact for brand recognition.

News channel like Zee 24 Taas conceptualized cleanliness awareness campaign that included branded vans with LED walls and also organized catch slogan competition.For this campaign the bumper prize winners were drawn through the hands of the honourable CM of Maharashtra.

Outdoor Marketing has also proven to be beneficial to brands like Zee Cinema, Viacom 18 & Network 18.

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