Cement industry build their brands through celebrity endorsements, marketing strategies and branding campaigns.

With many brands coming up with newer product, it is challenging for the companies to market their product in unique way possible.

Big brands like JK Cement, apart from the performing promotion through traditional medium they have gone rural.By understanding the local’s pain point, the brand has gained a lot from the campaign by retaining consumers loyalty, creating brand recall and penetration.

The outdoor branding and activation’s further triggered a surge in the sales.

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