The rural market plays a significant role today, in the economy of India. It has acquired significance in the past few decades, and marketing managers cant take it for granted.
There has to be a separate marketing strategy for the rural areas which corresponds to the thinking patterns, buying preferences and likes and dislikes of the people.
Nowadays, a rural marketing agency in India gets more challenging and critical projects to prove the marketing skills.
What made it so exciting? Well, the revolution started in the ninth decade when India decided to follow the path of globalization and open economy.
The country has not looked back since then.
The growth in the rural market has been uniform
Yes, it is perhaps the most significant aspect of the recent economic development. The growth and prosperity are almost uniform everywhere.
The rural markets are consuming large quantities of products, and they play an influential role in the marketing strategy of a company.
For example, a Mumbai-based company which manufactures a product that is consumed in the rural areas of Rajasthan has to develop a separate strategy for Rural Marketing in Rajasthan.
The marketing company cant drive marketing and promotion based on the generic strategy.
It is perhaps the biggest change happened in the recent years.
Why do experts say that the rural marketing industry has gone way too far?
Since the Indian economy is rapidly transforming into a vibrant consumer market, the markets are flooded with uncountable varieties of products.
These products are equally popular in both the urban and rural areas.
However, a rural marketing agency in Pune has to think separately for the rural audience because they think differently and perceive the products differently.
This was not the case earlier. In the old days, distribution strategy was the only differentiating factor. Marketing companies were not developing a marketing strategy for the villages and towns.
Today, the competition prevails in the rural areas also
It is another big change. Earlier, rural marketing was focused on distribution strategy only. With the infrastructural development, it is easy to distribute products and services to the interior villages also.
Therefore, the market has become highly competitive. With the growing market size and sophistication, buyers compare the products minutely and then decide whether to purchase or not.
Experts in Rural marketing in Maharashtra or any other state have seen the tremendous change in the mindset of buyers in the recent years.