Banking and Insurance promote their services with social media marketing for an online presence.
This will provide an opportunity for reaching out to prospective consumers in the urban areas.But, 75% of India population is located in the rural areas and to target consumers living in those geographical areas outdoor activation’s is the best solution.
Brands like the SBI Life intended to created awareness about the importance of insurance through campaign by providing free service to the devotees.
Here a cycle was provided that was completely equipped & designed for the basic treatment.
This created brand penetration and recall in the mind of the consumers.