Jaipur, 15th March 2019: India’s leading Ayurvedic health care company Dabur India Ltd. Initiate Electoral Education Program to educate people about the importance of voting during the biggest festival of Indian Democracy. Dabur Hajmola through its unique association to promote awareness on Voting, EVM and VVPAT (Voter
Verified Paper Audit Trial) among the devotees who are visiting Falgun Mela at Shri Khatu Shyam Ji.
A special ‘Matdaan Kendra’ (voting zone) is created in the ‘AWARENESS ZONE’, where in the visitors will be requested to try out the six variants of Hajmola and then nominate the ‘Mukhya Flavor Mantri 2019’ of their choice. The live voting shall be conducted and a seal of Hajmola shall be imprinted on the hands of the voters, taking the massive consumer engagement to an altogether different level.
Speaking about the initiative, Mr. Amit Garg, Category Head- Digestives, Dabur India Ltd said “After a successful Hajmola flavour voting campaign at Kumbh, Dabur came up with a unique idea of creating awareness about voting with Election Commission’s SVEEP Program. Here the Election Department of Rajasthan was request to provide the EVM and VVPAT. The visitors will get the actual feel of voting. The Nukkad artist attracted the crowd and people learned how to vote on actual EVM. People also signed on the pledge wall and appeal to others.”
Specially designed zone were converted into polling booth where voters/visitors can cast their votes in favour of their favorite flavour. Each flavour will have the election symbol and the manifesto to influence the visitors and Nukkad artist will perform as a flavour mantri. The different Hajmola variants portrayed as candidates were: Imli Devi, Chatcola Singh, Regular Yadav, Anar Kali, Pudina Ram and Amrud Pandey. The result of the most favorite flavour were announced at the end of the each day.
“Sampling of the 6 flavours of Hajmola family including the newly launched Hajmola Chatcola will add a chatpata twist to the Mela. This specially created engagement and activation zone reinforced the strong bond along with associating Hajmola has with Fun, food and Celebration. Hajmola, an iconic brand, through its chatpata irresistible taste has been adding chatpati masti into the daily lives of families across generations”. Mr. Sunil Sharma, Head Activation, Dabur India Ltd, said.
About Dabur India: Dabur India Limited is one of the leading FMCG companies in India. Building on a legacy of quality and experience for over 135 years. Today Dabur is India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio includes five flagship brands with distinct brand identities – Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based drinks and Fem for fairness bleaches & skin care.