Pandharpur Wari, Wari, Ekadashi Yatra; you call it by any name. It is the biggest occasion of Maharashtra where millions of people walk miles barefoot to show the gratitude, devotion, and dedication towards Lord Vitthal.
Yes, it is the lok mahotsav (festival of people) where age, sex, caste and financial status lose their relevance. Everyone is equal, everyone is a warkari , heading towards Pandharpur with the only wish of having a glimpse (darshan) of the holy idol.
The tradition is centuries old, and year after year, more and more people are getting attracted towards it.
It is needless to say that the government, local administration, police, and traffic departments have to work extremely coordinated manner to make it a grand success.
Vritti iMedia is amongst the leading rural advertising companies. IT brings out useful and innovative marketing ideas that dont just promote a brand but also become a helping hand to the administration.
Vritti Imedia serves the whole bouquet of clients spread across domains and businesses from telecommunications to Food & Beverages and FMCG to Retail Advertising.
Nowadays Banking, automobiles, Financial Services & Insurance also seek help from Vritti iMedia to stand in competition.
Vritti always brings something new and different
Yes, the creative brains at Vritti dont believe in repetition. The marketing teams sit together and collectively work to explore mind-boggling ideas that are out of the box and beneficial to the pilgrims.
Social awareness, health, and welfare, public service and support to administration are the core principles behind every marketing plan.
In the Pandharpur Wari last year, the company promoted several brands in such a manner that pilgrims had a direct and long-lasting association with the brand.
A few ideas that banged Pandharpur last year
Goodknight Fast Card, the quickest mosquito repellant made an impressive presence with innovative marketing ideas. Fast Card branding on tarpaulins, establishing tents for pilgrims, fully-equipped stage and bhajan pandals offered convenience and relief to the people.
Ambulance, watch towers for the police department, free drinking water supply, and mobile charging points at convenient locations. Free samples of FastCard were distributed amongst people to have a rea-life experience of its effectiveness.
There were washing zones with an extensive branding of Ghadi Detergent. Pilgrims were offered free washing facility. Iodex brand offered free foot massage to the pilgrims and Navratna Oil relieved them from the headache.
On behalf of SBI Life, free health checkup camps were organized for people. Zee Cinema offered free entertainment and live darshan of the idol in well-maintained pandals.