Running a business is a challenging task in the competitive scenario today. You have to be always on the toes to understand the needs of your customers.
When you design a marketing plan for your brand, company or product; it is very much necessary to cover the urban and rural markets separately. Both segments are different in many ways, and a common strategy doesnt work.
For innovative rural marketing campaigns, you need to put special efforts. To make their task simple; the article talks about 10 points that will help a lot.
Planning is the key aspect
Of course, planning is the heart of building a master plan for a marketing campaign but it is furthermore critical here. Designing rural advertising strategies need profound groundwork and scheduling of tasks.
Be a little bit conservative
It is quite unlikely suggestion to marketing managers because they are always aggressive. In the rural marketing strategy, one has to think about the unexpected hurdles or twists because of the unpredictable nature of the rural market.
Keep the communication channels open
As the marketing manager, you should have a close interaction and dialogue with your team members. Get updates about the finer points of the strategy.
Make a checklist and keep it updated. Document each and every action and follow it up well. Systematic working is the key to success.
Slow down your pace whenever necessary
As mentioned earlier, rural marketing is not a game of pace. You need to slow down at times to implement a campaign. Or there is a need to change the strategy completely.
Gather as much knowledge as you can
The more you understand it, better is the marketing strategy. Rural activation agencies india must know about the market, demographics, audience, etc.
It is a different ball game altogether
The rural marketing campaign is different from others. Understand the nitty-gritty of it. Respect the difference between the rural market and others.
Keep the finger on the pulse of expectations
You should know what your customers want? Their preferences and satisfaction levels are different. You need to understand what they want.
Information is very important
In the modern era, information is incredibly important. When you design marketing strategy for rural marketing of fmcg products, make use of every bit of information.
A holistic approach is needed
Every aspect of your rural market strategy should be emphasized. Content, selection of right medium, touch points and advertizing; all are important.