In India, the cultural and language diversity makes it tough for advertising produts to market in an uniform language.Thus it is an interesting challenge for rural advertising media compaines to tap the potential here. There is a need to adapt to the diverse linguistic needs of rural India. It is a largely untapped audience, but with specific strategies this audience is being tapped and informed through rigorous rural advertising and marketing.
Rural marketking is growing at a rapid speed with a range of products satisfying the needs of rural India today. The tastes, preferences and choices of consumers in rural India are changing at a rapid pace. They are getting transformed with time and availability of option in the market. Hence, rural marketing and advertising is getting audience and strong ground in India. Certain challenges of rural marketing like languages, literacy rate and accessibility are been overcome by media compaines with respect to their advertising. The research of marketing strategies has made it possible for the companies to successfully reach rural India.
Through bus stand announement advertising, Vritti iMedia has been the most successful in rural advertising in India. It has made products like Parle, Vicco, Godrej, Lux of FMCG category;the automobile sector includes Honda, Bajaj, Maruti; Banks like SBI, Central Bank and Union Bank and many more. These commercial audio advertisement has made Vritti iMedia has been an ace company in growing the reach of rural marketing and advertising.