It is essential that the marketing managers delve the rural and urban markets separately. The strategy for Rural Marketing in Rajasthan may not work well in Mumbai. Why is rural marketing so critical? Here are some reasons. Rural India is no more a bunch of illiterate, underprivileged people. It is a mature, aware and literate …
15 Reasons Why You Shouldn’t Ignore Rural Marketing Read More »
The rural market plays a significant role today, in the economy of India. It has acquired significance in the past few decades, and marketing managers cant take it for granted. There has to be a separate marketing strategy for the rural areas which corresponds to the thinking patterns, buying preferences and likes and dislikes of …
Why Experts Say The Rural Marketing Industry Had Gone Way Too Far? Read More »
Ecommerce has been viewed as the intelligent way of selling out the products and services. With a technology boom, the customers all over could be addressed and targeted. However, despite of huge reachability, ecommerce business lagged behind in getting hold of rural population until digitalization revolution came in. Government wise tie ups Government has been …
The Rural Market is turning out to be the New Hub for ecommerce Players Read More »
What does Rural Marketing mean? It is nothing but applying the fundamental marketing concepts to cater the needs and aspirations of people living in the small towns and villages. In a country like India, it was a neglected niche until a few decades ago. Marketing agencies and marketing managers were concentrating on the big cities …
By, Dhiraj Naik I was just getting into my car when I saw our old neighbor leaving for Panjim, for his usual stroll and to buy his favorite fish. I called him and offered a ride. He accepted the invitation happily as it would save some time on his travel. I was equally happy to …
